ICFAI Business School (IBS) Student Community

[vikas.d.goel (-=hidden=-)]

Hello everyone,

People say that making a career in advertising is not easy,u have tobe creative and hardworking!There are people who have been in the industry for a long time but, still are nowhere.I am very much interested in joining advertising industry but don't know where to begin .People say u need a deggere in masscommunication for that...and as far as i know there are very few companies that offer this kind of profile at ICFAI.

I request the seniors and the alumni to come forward and share there views on career in advertising so that people like me can figure the roadmap for there career

Regards
Vikas Goel
Class of 2009

[abhishek1711 (shah)]

well vikas good to see your entusiasm.

Well lintas's direct advertising arm does come to some IBS campuses.

Before u jump - do bit of research - advertising industry is one of the lowert payers.... u may bhave to start with 10k after mba and climb up

if you are so intrested thn u casn also consider working on the client's side as a Brand Manager/Executive

[aruntuli (-=hidden=-)]

Hi Vikas,

How are you doing?

Well about the topic, what i can say is that, the degree you are talking about depends on the type of job within advertising you want. there are various things that you can do in the said industry.
Firstly, is the content and communication part, which needs a degree in the advertising, that you are talking about.
Secondly, there is sales job as well. Here selling means, to sell the channel in terms of the time slots for advertisement purposes to various clients.
Thirdly, the job of a media planner. What he/ she has to do is plan the advertising campaign for the clients he/ she is handling, i.e., which channel to choose for advertising.

So an MBA degree would suffice if you are interested in the second of the third profile.

Even i am interested in getting into the media line, i have even done my summer internship at Sony Entertainment Television, which have opened up the advertising line.

And i guess if you have it in you to get into it, you will not face any problems hence forth you enter the industry.
So i guess this should somewhat give you an insight into advertising industry.

If you want to anything else please do let us know. And if anyone else would add on to it, it would really help all those who are keen onto getting into this line.

Cheers!!

Regards
Arun
IBS-G 2006 -08

[abhishek1711 (shah)]

Amazing post Arun. Contributions like these make all the effort on ibsrocks worth it. Guess what with members like you around this forum can be a pool of information

Vikas we @ "Atithi " had organised a guest lecture by som1 who heads a small advertising agency.

Ill arrange to send you a copy of the 2 hrs video cd surely

[vikas.d.goel (-=hidden=-)]

Hello sir,

I'm good,thanks for the post sir...i think i would want to work with first and the third profile !...sir is it possible that these company take u for a creative profile and give u the necessary training?

Vikas Goel
IBS-CHD
Class of 2009

[vikas.d.goel (-=hidden=-)]

Hello abhi sir,

That would be a great help sir!!thanks a lot in advance!

Regards
Vikas Goel.

[aruntuli (-=hidden=-)]

Dear Vikas,

i am not sure whether such companies would recruit you on the basis of you MBA degree. they may require a degree stating the your specialization in advertising.
and regarding the third thing i had mentioned, an MBA degree would do.

There is one more thing i would like to suggest you. i think just the mention of the word sales has made you think of the rest two options. but mind you sales job is really interesting. i have done that and also felt the same way a year ago. so you should always keep your options open. One doesn't know which might click!!!

Regards,
Arun

[mayank23 (-=hidden=-)]